Which of the following transformed GoPro from a small camera firm into a successful company?

A) Search engine marketing
B) Viral marketing
C) Affiliate marketing
D) Email marketing
E) Article marketing

Question

Which of the following transformed GoPro from a small camera firm into a successful company?A) Search engine marketingB) Viral marketingC) Affiliate marketingD) Email marketingE) Article marketing

Brauer Jilka · Accepted Answer

Final Answer : B, Explanation :  GoPro's success can largely be attributed to its viral marketing strategy. The company encouraged users to share their action-packed videos shot with GoPro cameras, which naturally attracted attention and built a strong brand presence online. This user-generated content strategy effectively showcased the capabilities of GoPro cameras in real-world scenarios, significantly boosting its popularity and sales.

Which of the following transformed GoPro from a small camera firm into a successful company?

A) Search engine marketing
B) Viral marketing
C) Affiliate marketing
D) Email marketing
E) Article marketing

Definitions

Learning Objectives

Learning Objectives

Related questions