Asked by
Pallavi Halde
on Dec 14, 2024Verified
In marketspace, buzz refers to
A) instant messaging.
B) Facebook posting or tweeting.
C) word-of-mouth behavior.
D) firm-based viral marketing.
E) negative online ads.
Buzz
Informal communication that generates interest and excitement about a product, service, or event, often through social media or word of mouth.
Marketspace
An electronic digital environment where transactions and communication related to buying and selling occur.
Word-Of-Mouth Behavior
The unofficial communication among consumers about their experiences with products or services, influencing the reputation and sales of those products or services.
- Learn about the strategies applied in developing viral and buzz marketing phenomena.
Verified Answer
SG
Learning Objectives
- Learn about the strategies applied in developing viral and buzz marketing phenomena.