Asked by

Pallavi Halde
on Dec 14, 2024

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In marketspace, buzz refers to

A) instant messaging.
B) Facebook posting or tweeting.
C) word-of-mouth behavior.
D) firm-based viral marketing.
E) negative online ads.

Buzz

Informal communication that generates interest and excitement about a product, service, or event, often through social media or word of mouth.

Marketspace

An electronic digital environment where transactions and communication related to buying and selling occur.

Word-Of-Mouth Behavior

The unofficial communication among consumers about their experiences with products or services, influencing the reputation and sales of those products or services.

  • Learn about the strategies applied in developing viral and buzz marketing phenomena.
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Sanchita GuptaDec 18, 2024
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