Asked by
Easton Warner
on Nov 09, 2024
Verified
The campaign with REI called #OptOutside focused on ______.
A) social care
B) nonprofit and cause-related marketing
C) business engagement
D) international social media
#OptOutside
A campaign encouraging people to spend time outdoors instead of participating in Black Friday shopping, initiated by the retail company REI.
Cause-Related Marketing
A marketing strategy where businesses align with a social cause or charity to generate business benefits as well as societal impact.
- Gain insight into the deliberate utilization of social media for raising funds and enhancing visibility for charitable institutions and other bodies.
Verified Answer
KG
Learning Objectives
- Gain insight into the deliberate utilization of social media for raising funds and enhancing visibility for charitable institutions and other bodies.
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