Asked by
Sydney Braun
on Dec 18, 2024Verified
When it comes to measuring nonprofit brand equity, your text states that social media tools are particularly important for nonprofit marketers because they
A) cost less than other promotional tools.
B) work better than other promotional tools.
C) don't have to be managed by a marketing staff.
D) can be used to reach a global audience.
E) are the easiest promotional tools to use.
Nonprofit Brand Equity
The perceived value of a nonprofit organization's brand, based on its reputation, recognition, and the trust it garners from stakeholders.
Nonprofit Marketers
Marketing professionals who specialize in promoting nonprofit organizations, focusing on fundraising, awareness campaigns, and volunteer recruitment.
Social Media Tools
Digital platforms and technologies used for sharing content, engaging with audiences, and marketing, including networks like Facebook, Twitter, and Instagram.
- Comprehend the role and importance of social media in nonprofit marketing.
Verified Answer
JA
Learning Objectives
- Comprehend the role and importance of social media in nonprofit marketing.