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What are some of the issues we have to be aware of for the future of social media?
A) the "pay to play" game for paid media on social
B) Which platforms will continue to change and evolve?
C) the algorithm changes from FB
D) all of these
Algorithm Changes
Modifications made to the software algorithms that determine the outcome of searches or what content is displayed to users on platforms.
Pay To Play
Refers to the practice where businesses have to pay for services or opportunities to engage in certain activities, especially common in advertising and social media promotions.
Paid Media
Marketing efforts that require payment to feature ads on various digital platforms, including search engines, social media, and websites.
- Recognize the urgency of adopting strategic planning and learning mechanisms in social media.
- Recognize the emerging trends in social media and their implications for future strategies.
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Learning Objectives
- Recognize the urgency of adopting strategic planning and learning mechanisms in social media.
- Recognize the emerging trends in social media and their implications for future strategies.
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